When it comes to promoting your company online, Wise Marketing CT, LLC is one of the most comprehensive marketing companies in Connecticut. At Wise Marketing, we offer a wide array of products and services that are specially tailored to fit the individual needs of your company. First and foremost, we are a marketing company that provides businesses like yours with a thorough marketing consultation. What does that mean for you?
When you meet with Wise Marketing, we will sit down and take the time to understand your goals for the growth of your business. This is our practice to ensure that we are creating the most relevant and cost-effective marketing strategies. Our job at Wise is to accommodate you and your ever-evolving business needs.
SEO stands for Search Engine Optimization. What is it and how does it impact your business? SEO is the ways in which a website increases the quality and quantity of website traffic. The goal is to raise exposure for your business through organic search engine results, organic as in non-paid. At Wise, we understand the way that people search for content and conduct themselves on the internet. Through years of market-research, we know what questions people are searching, what keywords they’re using, and the type of content that they hope to come upon. The majority of online traffic that websites see are driven by search engines. Our SEO services ensure that your business continues to trend highly on search engine result pages, as opposed to just a temporary increase in ranking. Our SEO services include initial website consultation, keyword research, link reviews, content writing, and Google Analytics analysis.
Search Engine Marketing
Search Engine Marketing, or SEM, allows you to market your business with a paid advertisement that appears on SERPs (search engine result pages). These are the types of listings, for example, you might see after performing a Google search and the first few results are delineated with a green “Ad”. Depending on your business, our SEM strategy will vary. We specialize in Google Ads which appear in a variety of formats; there are pay-per-click (PPC) ads, which can be small and text-based, as well as product listing ads (PLAs) which are visual, product-based advertisements. PLAs are the images to the right on a SERP that include product details such a name, price, and website. SEM is an exceedingly necessary marketing tool because it puts your product in front of people in your area that are already motivated buyers. Through Google AdWords, Wise Marketing will track and analyze data on the effectiveness of your ad at converting browsers into customers.
Website Design and Content Writing
Don’t have a website? Or you do, but it’s so outdated, you pretend like you don’t? At Wise Marketing, we know the importance of not only the quality of the content on your website, but also the aesthetic aspect. When you utilize a professional website designer, you are able to create a completely unique website that displays items and pages that you deem to be most critical to your business. When we design websites, we code specifically with the end-user in mind; all of our websites have a completely user-friendly interface.
We utilize the WordPress framework because it is the preeminent open source web development platform. WordPress enables search engines to easily read your page and post titles; this, coupled with our succinct coding for page content, enables your website to appear optimally in search engine results. However, a website is meaningless without meaningful content! At Wise, our years of content writing experience and knowledge of SEO (search engine optimization) allows us to create topical and interesting blogs related to your business. We specifically code blogs to appear on the first page of a Google search in your location.
You need to run your business, let us run your website.
Social Media refers simply to any and all digital tools that enable people to create content and then share that content with the public. This media can include, social media platforms like Facebook, Pinterest, Instagram, etc., as well as blog posts, video commercials for TV, YouTube, etc.
Regardless of your personal use or like of social media platforms (Facebook, LinkedIn, Instagram, Pinterest, etc.), these websites are essential to all businesses. By creating a presence on social media, you are putting your business in front of potential customers, as well as increasing your brand awareness and boosting traffic to your company!
The goal of social media campaigns is to not only increase traffic to your site, but also to create conversions. A conversion is turning a simple website user into someone purchasing a product or service from your business. We use targeted Facebook ads to ensure that your brand and content is reaching your target audience.
Video Content for Social Media, YouTube, and TV
At Wise Marketing, we work with spectacular local videographers to create video marketing campaigns that your clientele won’t soon forget! Something as simple as a professional video explaining a product or service that your business offers increases people’s comprehension of said service by 76%. Despite that, the most crucial advantage of video marketing is that your website is 50 times more likely to appear on the first page of a search engine if it includes a video. These statistics speak for themselves! Whether you’re the most effective communicator and want to be in front of the camera or would prefer to write a script for someone else, we will work together to create the most meaningful video content for your business and consumers. Each commercial will be optimized for the platform that it appears, whether television, social media, or YouTube.
Contact Rich at 860-245-9133.